THAT Design Studio Journalhttps://thatgroup.co/journal/News, press and insights from THAT Design Studio in Riyadh.enLaunching Oatra at Riyadh Golf Clubhttps://thatgroup.co/journal/oatra-launch/https://thatgroup.co/journal/oatra-launch/Mon, 02 Nov 2026 09:00:00 +0300NewsFor three days in October, Riyadh Golf Club became Oatra’s Castle of Health. We ran the launch and covered every day of it in film and photographs.Saudi Arabia Is Building Faster Than It Is Brandinghttps://thatgroup.co/journal/building-faster-than-branding/https://thatgroup.co/journal/building-faster-than-branding/Tue, 03 Feb 2026 09:00:00 +0300InsightThe Kingdom is delivering projects on a timeline the world has never seen. The identities meant to carry them are often the last thing in the room, and it shows.Brands Are Personalities That Interact With Thousandshttps://thatgroup.co/journal/brands-are-personalities/https://thatgroup.co/journal/brands-are-personalities/Fri, 14 Nov 2025 09:00:00 +0300InsightA brand without a personality is a form waiting to be filled in by whoever speaks last. Personality is the part that holds when the campaign ends.Nobody Thanks the Signshttps://thatgroup.co/journal/nobody-thanks-the-signs/https://thatgroup.co/journal/nobody-thanks-the-signs/Tue, 09 Sep 2025 09:00:00 +0300InsightThe best wayfinding in the world is the one you never notice. It is not a signage problem. It is a decision-under-pressure problem.Your Identity System Is Only as Good as the Day You Hand It Overhttps://thatgroup.co/journal/identity-system-handover/https://thatgroup.co/journal/identity-system-handover/Thu, 22 May 2025 09:00:00 +0300InsightA visual identity earns its keep the moment the designer leaves the room. If the rules only work when you are there to apply them, you built a style, not a system.A Logo Is the Last Decision, Not the Firsthttps://thatgroup.co/journal/a-logo-is-the-last-decision/https://thatgroup.co/journal/a-logo-is-the-last-decision/Tue, 18 Mar 2025 09:00:00 +0300InsightMost companies brief a designer for a logo when what they actually need is a decision about who they are for. Get the order wrong and you pay for it twice.Creativity and Identityhttps://thatgroup.co/journal/creativity-identity/https://thatgroup.co/journal/creativity-identity/Thu, 13 Feb 2025 09:00:00 +0300InsightCreativity is the soul of identity. In branding, it’s more than a logo or color—it’s the story told through design, the emotion behind a symbol. A strong visual identity isn’t just seen; it’s felt, remembered, and recognized.FII Institutehttps://thatgroup.co/journal/fii-institute/https://thatgroup.co/journal/fii-institute/Wed, 30 Oct 2024 09:00:00 +0300NewsInsights, access, and bold ideas. At the Future Investment Initiative Forum in Riyadh, our CEO sat with some of the most influential minds shaping tomorrow’s economy. From conversations with Yasir Al Rumayyan to trends in AI and sustainability, this piece unpacks what’s really driving global investment forward.