THAT Design Studio is a design house in Riyadh that turns businesses and projects into brands people remember, for hospitality, finance, real estate and more.
What we do: Brand strategy, Visual identity, Packaging, Wayfinding, Campaigns, Content, Websites, Events
What we do
- 01
Brand & identity
An identity that sets your brand apart, says what it stands for, and stays recognisable wherever it appears.
- 02
Marketing & campaigns
Actionable plans that drive growth, and campaigns and events that turn the brand into an experience.
- 03
Content & social
Content in the brand’s own voice and look, keeping it present for its audience every day.
- 04
Websites
Fast, considered websites, in English, Arabic or both, that carry the identity instead of starting a new one.

We make brands memorable by connecting every detail, from strategy to execution, into one experience that resonates.
How we work
- 01
Team & resources
Roles, resources and a timeline are set before we start, so the project stands on solid ground.
- 02
Discovery
Detailed sessions to understand your vision, and research into market trends and your audience.
- 03
Concept development
We explore different directions with the design team and sketch the first concepts.
- 04
Design refinement
We present the concepts, take your feedback and refine until the design matches your vision.
- 05
Implementation
We run execution with suppliers and contractors, with quality checks at every stage.
- 06
Review & handover
We walk through everything with you, hand over the design files and guide, and stay on for support.
The partners
- 01Muhannad AlsaifFounder & Creative Director
- 02Nawaf AltwejriCEO
- 03Hassan KattanProject Manager
Selected clients
27 brands we have worked withStats and facts

- +14visual identities in our first year
- +8industries served
- 15M+SAR in total brand value
Sectors
10industries we have built brands for- Retail & e-commerce
- Tech & consumer electronics
- Hospitality & travel
- Luxury goods
- Healthcare & wellness
- Financial services
- Food & beverage
- Media & entertainment
- Real estate & architecture
- Automotive
Journal
- News

2 November 20262 min
Photographing Al-Madina Municipality HQ
For BEEAH Planners, Architects and Engineers, we photographed the headquarters they designed for Al-Madina Municipality: volcanic stone, timber and red brick, from the ground and from the air.
- News

2 November 20262 min
Launching Oatra at Riyadh Golf Club
For three days in October, Riyadh Golf Club became Oatra’s Castle of Health. We ran the launch and covered every day of it in film and photographs.
- Insight

3 February 20265 min
Saudi Arabia Is Building Faster Than It Is Branding
The Kingdom is delivering projects on a timeline the world has never seen. The identities meant to carry them are often the last thing in the room, and it shows.
- Insight

14 November 20254 min
Brands Are Personalities That Interact With Thousands
A brand without a personality is a form waiting to be filled in by whoever speaks last. Personality is the part that holds when the campaign ends.
- Insight

9 September 20254 min
Nobody Thanks the Signs
The best wayfinding in the world is the one you never notice. It is not a signage problem. It is a decision-under-pressure problem.
- Insight

22 May 20255 min
Your Identity System Is Only as Good as the Day You Hand It Over
A visual identity earns its keep the moment the designer leaves the room. If the rules only work when you are there to apply them, you built a style, not a system.
Let’s create something memorable together
Get in touchhey@thatgroup.co






























