News2 November 20262 min read
Launching Oatra at Riyadh Golf Club
Oatra makes granola. For its launch, Riyadh Golf Club became the Castle of Health for three days in October: a place guests could walk through, eat at the granola bar, and play a round at the driving range.
The brand was wherever a guest looked. Its sun and its castle ran across the shades over the granola bar, its drawn characters across the banners, and its name across the flags on the greens and the signposts that pointed the way.
Guests and press left with a launch box packed in kraft and drawn with the castle: Oatra’s Newsletter, the tins, a plate with one of the characters, and a map card.
Our crew covered all three days. Each day closed with its own film and its own set of photographs, with an upright cut of every film for social. Alongside them sit three short launch films, each closing on the line “Where Excellence Belongs”.
The films and the full set of pictures are in the case study.
