THAT Design Studio 0%
02

Oatra

An Oatra shade in the sky, printed with the Oatra Zen Castle of Health lock-up and its sun

Oatra makes granola. We launched it as the Castle of Health: three days at Riyadh Golf Club, with the brand on every flag, shade, sign and tin, a launch box for guests and press, three launch films, and a film and a set of photographs for each day.

Client
Oatra
Services
Brand launch, Event coverage
Sector
Food
Year
2026
01

The castle

The launch was dressed as a castle in a garden. The brand’s sun, its castle and its drawn characters ran from the flags on the greens to the shades over the granola bar, the signposts and the walls guests walked past.

A shade printed with “Guarding Goodness” and one of Oatra’s drawn characters
A hanging banner with Oatra’s castle, under a straw lamp
The Oatra Zen Castle of Health lock-up in gold on a white wall, beside flags
A blue wall reading “Let The Granola Magic Begin”
A long branded wall on the sand with the castle, the sun and the partner logos
A shade printed with “Made for slow mornings”
A white Oatra flag against the sky
A wooden signpost pointing to Oatra, the golf club and the golf tour
An Oatra parasol with a long fringe
02

The launch box

Guests and press took the brand home in a kraft box drawn with the castle: Oatra’s Newsletter, the tins, a plate with one of the characters and a map card. We shot it on the green where the launch happened.

The closed Oatra launch box on the grass
The open box with Oatra’s Newsletter and the tins
Oatra’s Newsletter open inside the box
The plate and tins in the box, from above
Two Oatra tins by a golf hole with a ball
Four Oatra tins standing on the green
A bowl of Oatra granola with fruit on a white napkin and a steel tray
An Oatra tin and the map cards on a marble table
03

Launch films

Three short films for the launch, each closing on its line, “Where Excellence Belongs”, cut wide for screens and upright for social.

04

Daily films

Each day closed with its own film, cut from that day’s footage, with an upright cut for social.

05

Three days

Sunset over the launch grounds, with the Oatra letters lit by the path
Guests walking up the lit path between the flags
Guests arriving by golf cart under the Oatra sign
The castle outline lit in white over the entrance wall at night
Guests between the parasols and high tables at night
The lounge at night, with the lit castle and a mini golf hole
A bowl of Oatra granola held out at the bar
Fruit going onto a bowl at the granola bar
Guests under the parasols, below the lit castle outline
The grounds at dusk, with a mini golf hole on the sand
Guests walking through the pink room with its mirrors and flags
The Oatra letters lit in gold among the trees at night
The golden screened entrance at night

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