THAT Design Studio
A Riyadh-based design house shaping brands with strategy, precision and seamless execution.
LeadInsure
Oatra
Al-Madina Municipality HQ
Opal Coffee House
Toleen
Hoven
Ethos
We make brands memorable by connecting every detail, from strategy to execution, into one experience that resonates.
About the studio
What we do
Brand & identity
An identity that sets your brand apart, says what it stands for, and stays recognisable wherever it appears.
Marketing & campaigns
Actionable plans that drive growth, and campaigns and events that turn the brand into an experience.
Content & social
Content in the brand’s own voice and look, keeping it present for its audience every day.
Websites
Fast, considered websites, in English, Arabic or both, that carry the identity instead of starting a new one.
More work
All case studies
- +14visual identities in our first year
- +8industries served
- 15M+SAR in total brand value
Journal
- News
2 November 20262 min
Photographing Al-Madina Municipality HQ
For BEEAH Planners, Architects and Engineers, we photographed the headquarters they designed for Al-Madina Municipality: volcanic stone, timber and red brick, from the ground and from the air.
- News
2 November 20262 min
Launching Oatra at Riyadh Golf Club
For three days in October, Riyadh Golf Club became Oatra’s Castle of Health. We ran the launch and covered every day of it in film and photographs.
- Insight
3 February 20265 min
Saudi Arabia Is Building Faster Than It Is Branding
The Kingdom is delivering projects on a timeline the world has never seen. The identities meant to carry them are often the last thing in the room, and it shows.
- Insight
14 November 20254 min
Brands Are Personalities That Interact With Thousands
A brand without a personality is a form waiting to be filled in by whoever speaks last. Personality is the part that holds when the campaign ends.
- Insight
9 September 20254 min
Nobody Thanks the Signs
The best wayfinding in the world is the one you never notice. It is not a signage problem. It is a decision-under-pressure problem.
- Insight
22 May 20255 min
Your Identity System Is Only as Good as the Day You Hand It Over
A visual identity earns its keep the moment the designer leaves the room. If the rules only work when you are there to apply them, you built a style, not a system.
Let’s create something memorable together
Get in touchhey@thatgroup.co