LeadInsure
LeadInsure is an insurance partner for SMEs and entrepreneurs, built on one line: Leaders together. We drew a monogram where the L of Lead stands beside the i of Insure, set it in Gilroy and Helvetica Neue Arabic, and gave it a palette of deep teal, electric citron and platinum mist, then carried it through print, social media, the app and a website.
- Client
- LeadInsure
- Services
- Brand identity, Web design
- Sector
- Insurance
- Year
- 2024
- Team
- Muhannad Alsaif Creative Director
- Deem Designer
- Nawaf Altwejri CEO, THAT
Logo
The L of Lead and the i of Insure stand side by side, two leaders together, in English and Arabic, across and stacked.
Colour
Deep teal for trust and stability, electric citron for energy and growth, platinum mist for clarity. Used roughly 60, 30 and 10.
- Deep Teal Green#003D30
- Electric Citron#F0FF3D
- Platinum Mist#E6E6E6
Typography
A geometric sans that feels confident and current for a brand built on leadership, with an Arabic partner of the same calm weight.
- Gilroy
- English headlines and text
- Helvetica Neue LT Arabic
- Arabic
Voice
The tagline says the brand in two words: a partner that stands with entrepreneurs, in a culture where community matters.
Social
Posts in deep teal and citron, with the monogram as the constant.
Applications
This project was a start of our insurance broker company.
Safa Alnaeem, CEO, LeadInsure
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