News · 2 November 2026 · 2 min
Launching Oatra at Riyadh Golf Club
For three days in October, Riyadh Golf Club became Oatra’s Castle of Health. We ran the launch and covered every day of it in film and photographs.
ReadJournal
News from the studio and the way we think about brands, in our own words.
- Insight
3 February 20265 min
Saudi Arabia Is Building Faster Than It Is Branding
The Kingdom is delivering projects on a timeline the world has never seen. The identities meant to carry them are often the last thing in the room, and it shows.
- Insight
14 November 20254 min
Brands Are Personalities That Interact With Thousands
A brand without a personality is a form waiting to be filled in by whoever speaks last. Personality is the part that holds when the campaign ends.
- Insight
9 September 20254 min
Nobody Thanks the Signs
The best wayfinding in the world is the one you never notice. It is not a signage problem. It is a decision-under-pressure problem.
- Insight
22 May 20255 min
Your Identity System Is Only as Good as the Day You Hand It Over
A visual identity earns its keep the moment the designer leaves the room. If the rules only work when you are there to apply them, you built a style, not a system.
- Insight
18 March 20254 min
A Logo Is the Last Decision, Not the First
Most companies brief a designer for a logo when what they actually need is a decision about who they are for. Get the order wrong and you pay for it twice.
- Insight
13 February 20252 min
Creativity and Identity
Creativity is the soul of identity. In branding, it’s more than a logo or color—it’s the story told through design, the emotion behind a symbol. A strong visual identity isn’t just seen; it’s felt, remembered, and recognized.
- News
30 October 20243 min
FII Institute
Insights, access, and bold ideas. At the Future Investment Initiative Forum in Riyadh, our CEO sat with some of the most influential minds shaping tomorrow’s economy. From conversations with Yasir Al Rumayyan to trends in AI and sustainability, this piece unpacks what’s really driving global investment forward.
Press and media
For press, interviews and speaking requests, write to hey@thatgroup.co.
Follow the journal (RSS)Let’s create something memorable together
Get in touchhey@thatgroup.co