THAT Design Studio 0%
12

Hoven

A Hoven billboard set in a green wall: Hoven, your home’s best friend

Hoven is a sleep and home store built on one promise: a world tailored to your home and sleep needs. We gave it a quiet bilingual wordmark, a palette of black, gardenia, navy and dark green, and rules for every kind of photo, then carried it through bags, tags, mugs, apparel, print, outdoor and the web.

Client
Hoven
Services
Brand identity, Packaging
Sector
Sleep & home
Year
2023
02

Colour

Black and gardenia for the base, navy and dark green for depth.

03

Typography

A traditional Arabic-rooted face for warmth in the headlines, and IBM Plex for clear product and price information.

Sakkal Majalla
Headlines
IBM Plex Sans
Text, English and Arabic
Sakkal Majalla specimen
IBM Plex Sans specimen
04

Social

A header and posts in the brand’s calm tone.

The Hoven social media header
Hoven social media posts
05

Applications

The Hoven poster: Home comfort is the way to live life, beside a bedroom photo
A framed Hoven poster: Cool off, hot stuff
A Hoven magazine cover
A black Hoven t-shirt
A Hoven product tag on a cord
The Hoven website on a laptop
A canvas Hoven tote bag
A Hoven bottle on a marble tray
A kraft Hoven box
Hoven on a phone screen

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