Orb

Orb is a Saudi creative studio for photography, design and campaigns, and we named it. In old astronomy the orbs were the spheres that carried the stars in their orbits; the studio wanted to be its own orbit, one others follow. From the name came the brand: a tall condensed wordmark, black and white with one green, a pattern built from the name itself, and a tagline that plays on it, “we orb it.”

Client: Orb
Services: Naming, Brand identity, Brand guidelines
Sector: Creative studio
Year: 2023

Naming

In old astronomy, the orbs were the spheres that carried the stars around the earth. We chose the name for a studio that wanted to be in a league of its own, an orbit others follow, and turned it into a line: we orb it.